8 Best SEO Audit Tools to Boost Performance Free & Paid

Internal links lead from one page on your site to another while backlinks are links from another site to yours. If users click away from your slow pages, Google will notice and dock your rankings. That means maximizing your visibility in the search results of Google and other search engines is essential. Conductor Website Monitoring (formerly ContentKing) is one of the more unique SEO auditing tools on the market. If its website is to be believed, it’s the only tool of its kind with real-time audit updating, meaning your dashboard shows up-to-the-minute analysis every time you look at it.

SE Ranking

With a clean slate and a solid onsite structure in place, you’ll be able to direct your strategy more effectively moving forward. With the help of our SEO audit tool, you’ll be able to learn much more about your current website—and take action on standing issues. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. My favorite feature is the ability to organize massive lists of up to 200,000 keywords.

It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword. Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs. A more likely scenario, if you have duplicate content, is that it’s happening unintentionally. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics. They were created by SEO software companies to provide estimates of a page’s or a domain’s authority.

After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry. Access the entire search landscape and uncover content opportunities with the largest and freshest keyword data set which covers 30+ billion keywords in 170 countries. Full power of seoClarity platform to scale enterprise SEO to earn the search visibility you deserve.

Broken Link Checker

You can also compare different time periods, like this month vs. last month, or year over year. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). Let’s say you’re in the travel industry and want to analyze Sandals.com.

With BuzzStream, you can easily SEO Anomaly research the appropriate people, come up with effective email messages, and track who’s accepted each link request. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.

(Here at Bruce Clay Inc., we spend up to 160 hours preparing, delivering, and following up on each audit.) SEO expertise is not a core competency of many businesses. Whether you are recalibrating your SEO, redesigning a site, or starting out with a new website, an SEO audit can help you optimize every area. However, the functionality varies across plans, such as the number of sub-pages you can analyze.

• If each filter generates a new URL without substantial demand, it can result in Google crawling and indexing duplicate content or unnecessary URLs.
• Our free SEO audit tool will also evaluate whether your content needs to be optimized to earn higher rankings in the search results by assessing its length, keyword use, and other SEO best practices.
• Encourage customers to leave positive reviews, as they impact local search rankings.
• It can get a little technical, so it might be best to partner with an SEO expert if you don’t have a lot of experience with XML sitemaps.
• With penalties (or manual actions) Google gives you a heads-up in the form of a notification in Google Search Console outlining the issue.

The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month. Speed optimization for sites that are very slow can be a complex process. However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed.

Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors. A well-structured sitemap improves indexing efficiency and make sure all important pages are discoverable. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines.

Check your backlinks and their value, see competitors’ backlinks and new & lost links. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.