Free technical SEO audit with Semrush SEO analysis tools

Look at the «Organic Search» data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google. You can see the keywords, pages, devices, countries, and more information. Take the time to reach out to secure legitimate links to your site, and you will be rewarded in the long run. By following these steps, I successfully lifted the manual action within 6 months, and rankings began to recover steadily.

Robots meta tags

Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic?

Look for patterns in SEO Anomaly their backlinks, such as specific websites or types of content that frequently link back to them. A key strategy is to analyze your competitors’ keyword profiles. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked.

• If your SEO isn’t up to par, the impact of radio ads is greatly diminished.
• Once flagged, it’s relatively easy to correct these mistakes after your SEO audit.
• Before getting started, I’d use this basic website auditing checklist to review certain necessary elements of a site’s performance.
• It’s best to not use the same keywords to internally link to multiple pages.
• During an audit, the focus isn’t on making fixes but on assessing page-specific issues that need attention.
• If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one.

Duplicate/common content

This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. In some cases, it can even dilute link equity and, thus, may negatively impact rankings. Many of these updates target specific things like content quality or link spam. If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus. Check site speed with Google PageSpeed Insights and fix issues like image compression.

A high bounce rate or a generally poor experience causes your site to lose relevance for Google. It is very important that user experience complies with standards and aligns with search intent. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content.

A more conservative approach can still deliver results with consistent optimization and targeted efforts over time. In today’s digital marketing landscape, running on HTTP is a decided no-no. HTTPS is faster, more secure, and is one of Google’s ranking signals.