SEO Content Strategy: The Ultimate Guide to Rank Higher 2025
Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags. Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s). A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors. If there’s a magic formula to cite, it probably would have to be “focusing on creating value”. Google is constantly and actively trying to find ways to discover how websites are manipulating search results through poor-quality content, low-quality links, and other black hat SEO efforts. Google has rolled out multiple updates over the years to make webmasters understand that it only wants anything “helpful”.
- Candidly, this may be the quickest way to get fired and show you’re not aligned with the existing business goals.
- However, conducting more in-depth keyword research is advisable.
- Making calculators and other link-worthy content like this that are relevant to your niche could be a good way to get backlinks.
b) Check search intent
On-page SEO elements like meta tags, headings, and internal links are essential for communicating the relevance of your content to search engines. Cadence helps the document processing service provider (mentioned above) by updating these elements with the right keywords, BHS Links which improved their site visibility. To improve technical SEO, make sure your website is mobile-friendly using responsive design to provide a seamless experience across all devices.
Include Relevant Photos
You need to regularly analyze and course-correct to ensure you’re taking advantage of the latest best practices and strategies. See the screenshot below for some of the sections for specific recommendations that you can add which will provide the meat of the document. Keep in mind this is a very flexible document – add recommendations that make sense (for example you may not always have specific design considerations for a project). Each of these discoveries is potential content or strategy, and should be written up in your SEO Strategy document. Provide as much data and reasoning as possible for why you recommend this content. On one specific project, one of the SEOs on my team was brought in during the wireframe stage.
Does Google Penalize AI Content? What You Need to Know in 2025
Your analytics will provide you with valuable insight into your SEO strategy and how you can improve your plan to drive better results. The last component of a successful SEO marketing strategy is analytics. Responsive design ensures that your website adapts to whatever device a user is using. Whether your audience uses a smartphone, tablet, or desktop computer, they will have a positive experience on your site.
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape. Get the latest advice from experienced SEO professionals about crafting and executing an effective SEO strategy. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words. Run a free SEO analysis to uncover site issues, competitor gaps, and ranking opportunities.
